Nice to meet you! Our mister Sherif El Azef,Public Relations Manager. Mr. Sherif has distinguished himself as one of the city's foremost representatives. Sherif has spearheaded the marketing of over 100 projects for prominent clients throughout Sharm, which has translated into over $4 million in successful sales. His reputation of hard work, dedication and fairness permeates all aspects of his professional life and is the benchmark of his success.